Independence Day Culture
The population cohort that belong to the Generation Next often combine nationalism with popular culture during the celebrations. This mixture is exemplified by outfits and savouries dyed with the tricolor and designer garments that represent India's various cultural traditions.Retail stores offer Independence Day sales promotions. Some news reports have decried the commercialism.
Indian Postal Service publishes commemorative stamps depicting independence movement leaders, nationalistic themes and defence-related themes on 15 August.Independence and partition inspired literary and other artistic creations in many languages. Such creations mostly describe the human cost of partition, limiting the holiday to a small part of their narrative.
Few films center on the moment of independence, instead highlighting the circumstances of partition and its aftermath.On the Internet, Google has commemorated Independence Day since 2003 with a special doodle on its Indian homepage.
Independence Day Celebrations
Independence Day, one of the three national holidays in India (the other two being the Republic Day on 26 January and Mahatma Gandhi's birthday on 2 October), is observed in all Indian states and union territories. On the eve of Independence Day, the President of India delivers the "Address to the Nation".
On 15 August, the prime minister hoists the Indian flag on the ramparts of the historical site Red Fort in Delhi. Twenty-one gun shots are fired in honor of the solemn occasion. In his speech, the prime minister highlights the past year's achievements, raises important issues and calls for further development. He pays tribute to the leaders of the freedom struggle.
Flag hoisting ceremonies and cultural programmes take place in governmental and non-governmental institutions throughout the country. Schools and colleges conduct flag hoisting ceremonies and cultural events. Major government buildings are often adorned with strings of lights. In Delhi and some other cities, kite flying adds to the occasion.
The Indian diaspora celebrates Independence Day around the world with parades and pageants, particularly in regions with higher concentrations of Indian immigrants. In some locations, such as New York and other US cities, 15 August has become "India Day" among the diaspora and the local populace. Pageants celebrate "India Day" either on 15 August or an adjoining weekend day.